For Regional & Community Banks
The growth engine for regional and community banks.
Lineout Media is a performance marketing agency for regional and community banks. We help banks grow deposits, loan applications, and assets under management through marketing that survives compliance review and ties every dollar to a line-of-business outcome.
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The New Reality
The banking playbook is being rewritten in real time.
New entrants. AI pressure. Compliance review. Disconnected legacy systems and teams. Every growth decision is harder than it needs to be.
What we hear from marketing leaders at regional and community banks:
The New Reality
The banking playbook is being rewritten in real time.
New entrants. AI pressure. Compliance review. Disconnected legacy systems and teams. Every growth decision is harder than it needs to be.
What we hear from leaders at financial institutions:
“We know we need to modernize, but aren’t sure how.”
“Our tools are disconnected, and so are our teams.”
“I can’t tell what’s actually moving the needle.”
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“We’re spending more to reach the same customers, with fewer signs it’s working.”
Case Studies
Specific outcomes across lines of business.
We measure success the way our bank clients do: cost per funded account, cost per qualified lead, cost per application. Here’s what marketing has contributed across specific lines of business.
CD & Money Market
$300M
New CD and Money Market deposits in 6 months
Tactics: Integrated paid search and paid social campaigns.
SMALL BUSINESS BANKING
$6.4M
In new business within the first 6 months of launching product pilot
Tactics: Integrated paid search and paid social campaigns, landing page optimization
SMALL BUSINESS Banking
1,100
Qualified SBB leads in 12 months
Tactics: Integrated paid search and paid social campaigns, landing page optimization
How We Work
Built for bank compliance from the ground up.
Marketing inside a bank means working with compliance, not around it. We’ve spent years inside compliance review with banks, documenting every piece of feedback into a living SOP that compounds with every campaign. The result: creative and copy that gets approved faster, doesn’t get killed for things we should have caught, and stays compliant as regulations evolve.
We speak compliance.
Marketing teams don’t have to educate us on disclosures, FTC truth-in-advertising rules, or your internal review process. We come pre-fluent.
We document every learning.
Every piece of compliance feedback becomes part of our institutional knowledge, so the next campaign moves faster than the last.
We design assets that survive review.
Ads, landing pages, and emails get built with compliance friction in mind from the first sketch, not retrofitted after a kill notice.
Products We Help You Grow
Marketing tailored to your product mix.
Marketing one bank product is different from marketing another. We tailor every engagement to the specific products inside your priority line of business.
Retail & Consumer
- Checking & Savings
- CDs & Money Market
- Mortgages & HELOCs
- Auto Loans
- Personal Loans
Commercial & Business
- Small Business Banking
- Commercial Real Estate
- C&I Lending
- Treasury Management
- Business Checking
Wealth & Private Banking
- Investment Management
- Trust Services
- Private Banking
- Estate Planning Support
Every bank’s product mix is different. Tell us yours and we’ll show you how we’d grow it.
What We Do
How we drive deposits, lending, and assets under management.
Every service maps to one of three bank outcomes: growing deposits, driving lending, or building assets under management. That’s the lens we use to decide what to spend, where to spend it, and how to measure what worked.
Advertising & Media
Reliable customer acquisition through paid and organic channels, sized to your deposit, lending, or AUM growth targets.
- Paid search and paid social campaigns tied to specific growth targets
- SEO and content marketing for product-specific search demand
- Performance creative built to survive compliance review the first time
- Measurement against the cost-per metrics bankers use: cost per funded account, cost per qualified lead, cost per application
- Traditional media coordination for branch-led campaigns
Design & Development
Convert qualified traffic into account openings, funded loans, and AUM inflows through high-performing landing pages and conversion rate optimization.
- Landing pages built for specific product campaigns (CD, mortgage, small business banking)
- Conversion rate optimization on existing bank websites and product pages
- Application flow optimization that lifts funded-account rates
- Clear messaging that survives compliance review
Strategic Services
Resolve the strategic tradeoffs behind growth: which lines of business to invest in, which customer segments to pursue, and how to position against bigger banks and digital-native challengers.
- LOB-level growth strategy and priority ranking
- Competitive and category analysis across retail, commercial, and wealth
- Customer segmentation, ICP definition, and positioning work
- Marketing planning that ties spend to deposit, lending, or AUM targets
Latest Insights
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march 18, 2026
9 min read
The Five Survival Stories Driving Your Customer's Next Purchase
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January 09, 2026
2 min read
CapHub Selects Lineout to Grow Platform Serving Independent Private Equity Dealmakers
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November 15, 2025
7 min read
Why Great Marketing Is A Lot Like Couples Therapy
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November 07, 2025
6 min read
How the Rise of Video Podcasts Is Changing the Rules of Marketing
The 30-Day Clarity Sprint.
A four-week diagnostic engagement that surfaces where your growth is actually getting stuck, then hands you a 90-day strategic go-to-market plan for the line of business you choose to grow. Take it and execute internally, or have us run it for you.
Set Your Baseline
We map your current marketing operations, goals, friction points, and compliance workflow. Your team leaves with a clear view of what’s working, what isn’t, and where the bottlenecks are.
Map the Market
We build a current view of your buyers, competitors, and the specific line of business you want to grow. Your team gets the evidence to back confident decisions.
Deliver the Plan
A 90-day strategic go-to-market plan for your priority line of business: positioning, channel strategy, messaging, projected spend, and ROI estimates. Take it and execute internally, or have us run it for you.
Talk to us about a 30-Day Clarity Sprint.
A half-hour call to discuss your line of business growth target.
About Us
Lineout Media was founded in 2015 in Miami, Florida. We work with mid-market leaders motivated to act primarily across financial services, B2B, industrial, and higher education. Our clients value a senior-led advisory style over big agency theatrics. Banking is one of our deepest categories.
We started building websites before Google existed, ran soundboards before we ran campaigns, and learned marketing by selling door-to-door. We worked at Ogilvy, at McDonald’s, at startups, and at our own brands. We speak English, Spanish, and the language of our clients who don’t always have time to explain. What brought us together is that we find challenging work genuinely fascinating, and that makes it worth doing.
We like the hard part.
Performance marketing for regional and community banks.